Around 1965 women didn’t usually go out in the field selling in between school sessions, but if they had a husband or a brother they would sometimes travel with them. Just because the women didn’t go out in the field didn’t mean that they didn’t have a big part to play in Southwestern Company at the time. Ladies wanting to get involved would usually help out their male counterparts by running the business portion of the company.
Such as Sonne, who has possibly one of the best testimonials. She was the bright new bride of Jerry Heffel when they traveled to Spartanburg, South Carolina. At the time they had no money, just enough for one sandwich to split between them the day they arrived. That first day he went out and got straight to work, hoping to make her some money. She sat at home all day their first full day in the little place they had rented while there fretting because the land lady had come over and wanted to know where their rent money was and wanted it that day. If he hadn’t made money on his first day, they would have been in big trouble. It turned out that he was a great salesperson, and with her by his side the two of them were unstoppable. He brought home $200 that day, which was a lot of money for those times .
No one could have expected what came next, and she took over as much of the business portion of his job as she could, his finances, taking care of the bank, crew reports, sales school training , weekday phone calls and personal conferences with team members on Sundays when they made it to being the head of a Southwestern company team. She kept him in order, and gave him the time out go out there and make more and more sales. Although he got the credit at the time, the whole team knew she was the real heart and soul of the operation. They stayed in the field together for almost six years and made a lot of money. They were an unstoppable force, and she never had to worry again if they would be able to make the rent.
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